Graphic & Web Designer
Professional Summary
Experienced designer with a Bachelor of Fine Arts Degree with a concentration in Graphic Design.
Proven track record in crafting compelling visual narratives for both large and small businesses. Adept
at combining creative flair with strategic thinking and problem-solving to elevate brands through design.
Proven track record in crafting compelling visual narratives for both large and small businesses. Adept
at combining creative flair with strategic thinking and problem-solving to elevate brands through design.
Career History
Morris & Dewett Injury Lawyers | Brand Manager
January 2024 – Present
- Oversaw the overall visual output of our marketing team, ensuring brand consistency was carried out across all channels and collateral.
- Refreshed the visual identity and strategy of the law firm, showing adaptability to new fields and conducting competitor and audience analysis.
- Defined brand values for the firm and strategized at how to build those values into the brand experience.
- Created bespoke social media graphic templates, animations, and photography style for the firm's online presence.
- Brainstormed, illustrated, and executed branded merchandise for client gifts, event promotion, and internal usage.
- Revamped 300+ page website using web design and development skills on WordPress Elementor, including responsive web and landing pages.
- Contributed to ideation for marketing campaigns, including all visual design (print & digital), mockups, and content, tagline, and script writing.
- Conducted focus groups, assisting with collecting data for buyer personas and client profiles.
- Collaborated closely with attorneys to strategize and develop compelling trial narratives, ensuring that complex information is conveyed clearly and persuasively.
- Developed persuasive courtroom graphics, including timelines, charts, and diagrams, to simplify complex information to engage judges and juries effectively.
January 2024 – Present
- Oversaw the overall visual output of our marketing team, ensuring brand consistency was carried out across all channels and collateral.
- Refreshed the visual identity and strategy of the law firm, showing adaptability to new fields and conducting competitor and audience analysis.
- Defined brand values for the firm and strategized at how to build those values into the brand experience.
- Created bespoke social media graphic templates, animations, and photography style for the firm's online presence.
- Brainstormed, illustrated, and executed branded merchandise for client gifts, event promotion, and internal usage.
- Revamped 300+ page website using web design and development skills on WordPress Elementor, including responsive web and landing pages.
- Contributed to ideation for marketing campaigns, including all visual design (print & digital), mockups, and content, tagline, and script writing.
- Conducted focus groups, assisting with collecting data for buyer personas and client profiles.
- Collaborated closely with attorneys to strategize and develop compelling trial narratives, ensuring that complex information is conveyed clearly and persuasively.
- Developed persuasive courtroom graphics, including timelines, charts, and diagrams, to simplify complex information to engage judges and juries effectively.
Valet Health | Lead Graphic Designer
June 2021 – January 2024
- Provided ad hoc print and digital design services to an extensive client library of over 500 physicians, nurses, medical assistants, and independent healthcare practices.
- Significantly enhanced digital engagement by crafting responsive websites and landing pages that increased page views and click rates by over 400%.
- Managed and executed social media graphics for over 20 clients monthly, skillfully integrating content and custom requests while upholding each client’s brand strategy and visual identity.
- Streamlined internal workflows with templated designs, facilitating rapid automation and efficiency.
June 2021 – January 2024
- Provided ad hoc print and digital design services to an extensive client library of over 500 physicians, nurses, medical assistants, and independent healthcare practices.
- Significantly enhanced digital engagement by crafting responsive websites and landing pages that increased page views and click rates by over 400%.
- Managed and executed social media graphics for over 20 clients monthly, skillfully integrating content and custom requests while upholding each client’s brand strategy and visual identity.
- Streamlined internal workflows with templated designs, facilitating rapid automation and efficiency.
Kengie Design | Freelance Graphic Designer
February 2019 – Present
- Ideated, strategized, and executed the creation of a digital branding agency specializing in holistic brand design, logos, visual identity, and creative direction for independent businesses.
i3Developers | Graphic and Web Designer
November 2020 – May 2021
- Designed, built, and launched over 15 multi-page, responsive websites within a 6-month period, demonstrating a high level of efficiency and technical proficiency.
- Learned and utilized several WordPress builders like Elementor, Astra, Avada, Divi, and WP Bakery to create custom, user-friendly websites for local clients.
- Made key decisions regarding branding elements for clients in a diverse range of industries, including healthcare, finance, charity/nonprofits, security, and law, ensuring that each website, digital, or print design aligned with the specific brand identity as well as industry standards.
Ahnvee Photography | Graphic Design and Marketing Assistant
February 2020 – November 2020
- Managed multiple WordPress websites, ensuring they were up-to-date, visually appealing, and SEO-friendly, aligning with the brand’s aesthetic and values.
- Oversaw the brand’s social media presence, including Instagram, Pinterest, and Facebook pages, implementing strategies that enhanced audience engagement and brand visibility.
- Redesigned marketing collateral, including booklets, client guides, and pricing sheets, to align with the brand’s evolving visual identity.
February 2019 – Present
- Ideated, strategized, and executed the creation of a digital branding agency specializing in holistic brand design, logos, visual identity, and creative direction for independent businesses.
i3Developers | Graphic and Web Designer
November 2020 – May 2021
- Designed, built, and launched over 15 multi-page, responsive websites within a 6-month period, demonstrating a high level of efficiency and technical proficiency.
- Learned and utilized several WordPress builders like Elementor, Astra, Avada, Divi, and WP Bakery to create custom, user-friendly websites for local clients.
- Made key decisions regarding branding elements for clients in a diverse range of industries, including healthcare, finance, charity/nonprofits, security, and law, ensuring that each website, digital, or print design aligned with the specific brand identity as well as industry standards.
Ahnvee Photography | Graphic Design and Marketing Assistant
February 2020 – November 2020
- Managed multiple WordPress websites, ensuring they were up-to-date, visually appealing, and SEO-friendly, aligning with the brand’s aesthetic and values.
- Oversaw the brand’s social media presence, including Instagram, Pinterest, and Facebook pages, implementing strategies that enhanced audience engagement and brand visibility.
- Redesigned marketing collateral, including booklets, client guides, and pricing sheets, to align with the brand’s evolving visual identity.
Education
University of Louisiana at Lafayette
2017–2021 | Bachelor of Fine Arts in Graphic Design
2017–2021 | Bachelor of Fine Arts in Graphic Design
Software Proficiency
Adobe Creative Suite: Illustrator, Photoshop, InDesign, Acrobat, Premiere Pro, XD, AfterEffects
Microsoft/Google Office Suite: PowerPoint/Slides, Word/Docs, Excel/Sheets
WordPress Site Builders: Elementor, Divi, WP Bakery, Astra, Avada
Other Programs: Figma, Canva, Procreate
Microsoft/Google Office Suite: PowerPoint/Slides, Word/Docs, Excel/Sheets
WordPress Site Builders: Elementor, Divi, WP Bakery, Astra, Avada
Other Programs: Figma, Canva, Procreate
Skills
Holistic Visual Identity Design, Brand Strategy, Logo Design, Marketing Collateral, Creative Direction, Social Media Management, Adobe Creative Suite, WordPress Web Development, Typography and Layout