Ascent Pain Solutions, a burgeoning pain specialist center in Austin, TX, founded and led by Dr. Vivek Mahendru, sought a clean and modern brand identity. Following an insightful discovery call with Dr. Mahendru, we embarked on a journey to craft a brand that resonates with his vision. Together, we arrived at the names 'Ascent' and 'Absolute,' and from there, the creative process for our distinctive logo commenced.
Initial Ideas
Presented Options
Dr. Mahendru was presented with a range of logo designs, each reflecting the inspiration he had shared. Two of these designs resonated with him right away, and through a collaborative effort, we seamlessly merged them to give birth to the final logo and overall branding.
Following logo and color approval, I designed social media templates and the website in collaboration with our web designer. We collaborated with our POD vendors to custom embroider scrubs for the team. I also provided input on fabric and paint choices for the office interior. In 2022, the flagship Austin location proudly opened its doors, marking a significant milestone for the brand.
