Ascent Pain Solutions, a burgeoning pain specialist center in Austin, TX, founded and led by Dr. Vivek Mahendru, sought a clean and modern brand identity. Following an insightful discovery call with Dr. Mahendru, we embarked on a journey to craft a brand that resonates with his vision. Together, we arrived at the names 'Ascent' and 'Absolute,' and from there, the creative process for our distinctive logo commenced.
INITIAL IDEAS:
PRESENTED OPTIONS:
Dr. Mahendru was presented with a range of logo designs, each reflecting the inspiration he had shared. Two of these designs resonated with him right away, and through a collaborative effort, we seamlessly merged them to give birth to the final logo and overall branding.
Following logo and color approval, I designed social media templates and the website in collaboration with our web designer. We collaborated with our POD vendors to custom embroider scrubs for the team. I also provided input on fabric and paint choices for the office interior. In 2022, the flagship Austin location proudly opened its doors, marking a significant milestone for the brand.
